brunel digital
This project will outline the brand principles of Brunel Digital, a unique department that combines creativity and technology. The students within this division study a spectrum of subjects ranging from graphic design, branding, user experience design, visual effects, all the way to programming.
In a society where people are increasingly reliant on technological design and solutions, Brunel Digital provides this service.
If you ask anyone who is part of this division to describe Brunel Digital, you may hear words like 'fluid,' 'dynamic,' 'broad,' and 'innovative.' These Brand Guidelines aim to encompass these phrases.
Whenever a Brunel Digital student is given a brief, no two individuals produce the same vision or outcome. Each project and piece of work is unique, reflecting their point of view, background, and life experience.
Our creativity is unique to us; it is a part of our identity.
these brand guidelines took the final form of a published brand book.
about the project
introduction
Brunel Digital is the umbrella term for two courses within the department: Digital Design and Visual Effects & Motion Graphics. The students of Brunel Digital are dynamic, fluid, and unique, just like the subjects they study.
At Brunel Digital, you will never find two identical projects. Each student creates and produces products that are unique to them, reflecting their background and skills. Some may say that Brunel Digital is hard to define, but we believe that the students are the ones who define it.
During the research conducted for this project, the word 'fluidity' served as the key source of inspiration. and with this, we found that Each student's creativity takes its own shape and form, much like liquid.
core values
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brunel digital is a unique division as it perfectly combines complex technology with innovative creativity. every course and subject within brunel digital experiments and studies the newest forms of technology and each student learns how to mould their creativity around it.
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when studying at brunel digital, it is certain that each student will acquire a diverse range of skills within the creative and technological sectors. the subjects that are offered can range from complex programming to marketing, graphic design, 3d art, and much more. the students use their diverse backgrounds within their creative studies, bringing their uniqueness to life.
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through the first two values we use technology and our diverse skillset to problem solve and supply beautifully clever results. with society growing ever more reliant on digital solutions, brunel digital helps provides this service in the most unique and innovative way possible.
adaptable design system
The fluidity and spectrum of subjects that brunel digital has to offer is something that needed to be focused on for this brand concept. going back to the basic principles of design, complimentary colours.
purple and yellow was the immediate choice for this brand. these colours represent the two ends of the brunel digital spectrum; digital design and visual effects. both juxtapose yet work together. it’s common to see many design principles advise using a maximum of three brand colours, but this doesn’t capture the breadth of subjects available to study.
this brand need to portray the students of brunel digital, and the range of backgrounds, possibilities, and outcomes they produce from this small university department. starting at point a, the beginning of university education, growing, changing, learning to get to point b, the professional world.
about avenir
For the brand's typeface, Avenir has been incorporated into this visual identity as the font for all assets, including the logo, headings, and body text. As you can see in the logo and headings, Avenir Black creates an impact both on screen and in print. It is bold and well-rounded, which can be seen as representative of the courses and students within Brunel Digital.
This font carries a beautiful hidden meaning; in French, the word 'avenir' translates to 'future,' a word that perfectly aligns with the philosophy of what Brunel Digital represents.
digital design
Digital Design is a degree course that falls under the Brunel Digital brand umbrella. As the courses within this division offer a wealth of opportunities, it is important to represent them as independent brands.
Digital Design encompasses the practice of digital creative solutions for the information age. It is a multidisciplinary course that revolutionizes the way we perceive and consume information. This includes areas such as graphic design, marketing and branding, UI/UX, and web development. Digital Design empowers our students to analyze, problem-solve, innovate, and create.
This course was initially established in 2013 and was among the first of its kind within the UK university system.
core values
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Digital designers pride themselves on their ability to take large amounts of complex information and transform it into something simple, yet innovative and beautiful. Whether it's programming to create an amazing website or designing an infographic that is so artistic it could be displayed on a wall.
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With modern technology growing at a rapid rate, digital designers need to keep up with the pace. In this course, students learn how to utilise the latest technologies in their work and adapt to new inventions and innovations as time progresses.
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Subjects in the Digital Design course require a level of logical thinking and problem-solving ability. However, what makes this course special is the students' skill in applying their creativity to their inventions and designs. The ability to think and design logically while adding a creative twist is what sets digital designers apart and makes them unique.
vfx & motion graphics
Visual Effects and Motion Graphics is a degree course that also falls under the Brunel Digital brand umbrella. Given the dynamic nature of this course, it is important to represent it with its own distinctive visual identity.
Visual Effects and Motion Graphics is an industry that currently dominates the entertainment sector. The course covers a wide range of subjects, including animation, graphic design, and 3D art. At Brunel Digital, we utilize state-of-the-art equipment and technology to create new and original entertainment experiences. Visual Effects students are provided with opportunities to master their skills using these technologies and build portfolios filled with beautifully innovative work.
core values
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Visual Effects and Motion Graphics is all about experimentation. Whether it's with new tools, technology, or styles, we have the ability to combine these elements and produce something out of this world.
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With our passion for discovering new ways to combine technology with creativity, we have the ability to innovate the way people perceive the world, design, and film. We highly value the ability to take something ordinary and transform it into something extraordinary.
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Most importantly, we aim to entertain our audiences. With this course, we can transport you to new worlds, take you into space, evoke laughter, bring tears, and let you experience everything our creativity touches. let us entertain you.
